Aviva Case study Essay Example | Topics and Well Written Essays - 2500 words

Aviva Case study - Essay Examplet model proposed by Kurt Lewin end be considered as an important veer management model that can help an governance to address problems and challenges in its finis to adopting and implementing change in business operation motion. This three phase change management model consists of three stages, such as unfreeze, movement and refreeze (Neelin, 2010, p.91). These three steps have been discussed with compliments to the case study of Aviva.The management of Aviva should try to adopt and implement this change management process onwards implementation of the newly developed strategy of job cutting across its global business operation. relinquish is the first and more important stage of this change management model. It is clear from the news that the management of Aviva has clear-cut to job-cutting across globe in order to reduce the overall business operation cost. This sudden decision and implementation of this decision can affect the business proc ess of the organization as it can grease ones palms several effective employees to perform effectively. Most importantly, it can create fear among each and every employee that he or she may be axed. Therefore, Unfreezing can be considered as an important stage as in this stage the managers or leaders of the organization as it is their responsibility to inform the sub-ordinates and followers within an system of rules to be ready for change. Therefore, it is important for the leaders to notify the employees of the Aviva about newly decided change process way before implementation of this strategy (Liu, 2011, p.89). Aviva is one of the leading organisations around the globe. Therefore, it is highly important to disembowel the attention of the global employees regarding this decided change management process so that the management of the organisation can avoid the issues, such as workplace conflicts and inadequate business output (Marcus, 2010, p.12).Movement can be considered as ano ther important step of this model. In this step the