Advertising And Peer Pressure Advertising - 1564 Words

Advertising and Peer Pressure Advertising on social media is a necessary evil. It is required to keep sites free to use. Social media is especially attractive to advertisers. Advertisers can target a more specific group of people based on information collected by the sites. Facebook began using advertisements back in 2006 to generate income. Meanwhile Twitter began using â€Å"promoted tweets† in 2010 as an income source. Promoted tweets are ordinary tweets purchased by advertisers who want to reach a wider audience. Both sites have pushed advertising to mobile devices as well, further increasing its reach. More teens are becoming body-conscious in their early teens. Experts blame social media and celebrity culture for putting these unrealistic images in the minds of teens. â€Å"One in 10 teenage girls is ‘extremely worried’ about becoming fat and one in four has tried dieting, the first large-scale study of its kind has found.† Two thirds of 13-year-old girls are afraid of putting o n weight and as a result, more than half of them avoid certain foods, according to the study by the National Institute for Health Research.† It is also notable that those who practice unhealthy weight control methods were 40% more likely than other children to be overweight and 90% more likely to be obese, by the age of 15 (Dixon). Teens are becoming very self-conscious of their body image and these expectations are shown in advertising on their social media page. They see it everywhere they go.Show MoreRelatedAlcohol Advertising Essay1672 Words   |  7 PagesAlcohol Advertising Exposure to alcohol advertising is an everyday occurrence. Alcohol advertising is persuasive not only to adults but to those who are too young to buy alcohol legally. Although parents and peers have a large impact on youth decisions to drink, marketing also has a significant impact by influencing the attitudes of parents and peers and helping to create an environment that promotes underage drinking. Alcohol companies focus billions of dollars on advertising their productsRead MoreEssay on Alcohol Advertising1655 Words   |  7 PagesAlcohol Advertising Exposure to alcohol advertising is an everyday occurrence. Alcohol advertising is persuasive not only to adults but to those who are too young to buy alcohol legally. Although parents and peers have a large impact on youth decisions to drink, marketing also has a significant impact by influencing the attitudes of parents and peers and helping to create an environment that promotes underage drinking. Alcohol companies focus billions of dollars on advertising their productsRead MoreThe Effects Of Advertising On Teens On The World Today1232 Words   |  5 PagesGodbold Pfau (2000), Belstock, Connolly, Carpenter, Tucker (2008), Targeting teens. (1998) and What is the impact of advertising on teens? (n.d.). The research from these studies is extensive due to the long history of the influence of advertisements. Companies use advertisements to persuade and affect young persons worldviews and health behaviors. What is the impact of advertising on teens? (n.d.) explains the process that advertisers go through in order to make sure they grab ahold of adolescentsRead MoreThe Impact of Mass Media Advertising on Society Essay examples968 Words   |  4 Pagesthrough the use of mass medium and it is nearly impossible to escape the invasion of advertising. Continuous exposure to advertisements has indeed impacted numerous consumers, in which most of them are unaware to the situation and companies are taking advantage of this by allocating big budget to improve and develop advertisements solely to persuade consumer’s preferences toward their brand or product. Advertising has been specifically linked as the main cause of obesity and anorexia, alcohol andRead MoreEcon Sba on Elasticity of Demand of Fast Foods in Tnt1282 Words   |  6 Pagesdemand|11-13|14-16|17+| Advertising|2|4|0| Price|1|5|1| Taste|2|5|1| Peer Pressure|1|1|| Income|2|3|2| |||| Explanation: For the ages of 11-13 years 2 are affected by advertising, 1 by price, 2 by taste 1 by peer pressure and 2 by income. For the ages of 14-16 years 4 are affected by advertising, 5 by price, 5 by taste, 1 by peer pressure and 3 by income. for people who are 17 plus years in st. joseph convent st joseph zero is affected by advertising, 1 by price, 1 by taste, zero by peer pressure and 2 byRead More Teenage Smoking Essay1348 Words   |  6 Pagesteenagers and developed advertising campaigns aimed at them. One solution to this advertising problem would be government regulation that would forbid tobacco advertising directed at children, and perhaps even a total ban on all tobacco advertising. Another cause of the increase in smoking among teenagers is the fact that teens are made to believe that smoking is cool. Our teenage years are a time when we are unsure of ourselves and have a great deal of peer pressure put on us to fit in. TheRead More2.09 writing and effective concusion1669 Words   |  7 Pagesteen’s acceptance of ads varies according to the media platform. The medium with the lowest teen ad acceptance was texting. The â€Å"Teen Advertising Study†, compiled with the help of the University of Massachusetts, showed that teens were more susceptible to online ads if they could relate to it and if they found it funny. Advertising to Teens http://suite101.com/a/advertising-to-teens-a14289 Central Idea: Marketers love teens because they easily spend money on â€Å"luxury† items such as clothing, electronicsRead MoreEthics : Ethics And Ethics864 Words   |  4 PagesCompanies from advertising their products and sponsoring sports or cultural events. The decision caused a great uproar from the people. What had prompted such a move? Did the GOI consider the repercussions? What legislature was in place to reinforce the ban? ITC Ltd actually commented that the legislation had not been thought thorough. Suhel Seth, CEO, Equus advertising saw the move as a government strategy to gain publicity and popularity for itself. Ethics lapse can be caused by pressure to meet unrealisticRead More Teen Smoking Essay764 Words   |  4 Pages Tobacco Advertising and its dangerous effects on young people. Tobacco Advertising Makes Young People Their Chief Target nbsp;nbsp;nbsp;nbsp;nbsp;Everyday 3,000 children start smoking, most them between the ages of 10 and 18. These kids account for 90 percent of all new smokers. In fact, 90 percent of all adult smokers said that they first lit up as teenagers (Roberts). These statistics clearly show that young people are the prime target in the tobacco wars. The cigarette manufacturersRead MoreArt And Advertising : A Distinctive Type Of Imagery1007 Words   |  5 Pagesproduct itself and develop strategies that were alien to advertising but familiar in art (Gibbons, 2005). Artist and Advertising business fundamentally have much in common and can contribute the more to society as they come to complement their talents. Each has within him the undying desire to create, to contribute something to the world, to leave his mark upon society. There is a mutually enriching relationship between art and advertising; they aid each other in the process of achieving its goals

Why Marijuana Should Be Illegal - 2091 Words

The argument of legalizing or prohibiting marijuana has been going on for very long time all over the world. In most countries, possession and use of marijuana is considered illegal. Today, some countries have legalized marijuana while other countries have not. In the United States, some states such as Washington and Colorado have also legalized the possession and usage of marijuana for medical and recreational purposes for adults. There are a number of advocacy groups that stand for its legalization for health related claims and also for a responsible recreational usage. On the other hand, various penalties are imposed for use or possession of marijuana in most countries. The use of marijuana is a very serious question as it always deals with the life of human being and its impact to our society. The risk of addiction, poor health and socio-economic problems associated with the use of marijuana are few of the many reasons why Marijuana should be illegal in United States or any other country in the world. Lots of research has been done to provide substantial scientific evidence as to why Marijuana use is harmful to oneself and to the society. Marijuana, also known as pot, is a dried out weed that mixes the leaves, stems and flowers of the hemp plant Cannabis Sativa. The main ingredient in marijuana is THC, which is short for delta-9-tetrahydrocannabinol (Baron n.p.). The chemical moves rapidly through the bloodstream to work on cannabinoid receptors in the brain. TheseShow MoreRelatedWhy Marijuana Should Be Illegal1610 Words   |  7 PagesCannabis also known as marijuana, is a plant produced in many countries worldwide. Marijuana was first introduced by the Mexican immigrants for recreational usage, the misconduct of the drug had our whole nation in turmoil so it was voted on to be illegal throughout the whole United States. Marijuana possession is illegal and it is illegal for so many different reason. In fact, there were over 8.2 million marijuana arrest in the united states last year according to ACLU’s original analysis drawnRead MoreWhy Marijuana Should Remain Illegal992 Words   |  4 PagesKeen Professor Kelley English 1020 3 May 2015 Why Marijuana Should Remain Illegal Marijuana is becoming one of the most commonly used and abused drug in the United States. â€Å"According to government surveys, about 25 million Americans have smoked marijuana in the past year, and more than 14 million do so regularly (Norml). The reasons some people smoke marijuana can be for just relaxation, just to be curious, and more reasons. Even though marijuana is bad in several ways, it is good for one reasonRead MoreLegalize Marijuana; Annotated Bibliography Essay1381 Words   |  6 PagesLegalization of Marijuana Marijuana is the most commonly used illegal substance in United States and in many other countries; this is a statement that seems to be in each article that is written about the legalization of marijuana. This is a subject that has been up for debate for quite a few years now. There are many people who support the legalization of this drug and are strongly convinced that marijuana is not a drug in which one should be punished for, but rather a drug that should not be frownedRead MoreMarijuana Laws Restrict The Growth And Use Of Marijuana1513 Words   |  7 PagesMarijuana is â€Å" the dried leaves and female flowers of the hemp plant, used in cigarette form as [a] narcotic or hallucinogen.†(â€Å"Marijuana†) In the 17th century, marijuana production was encouraged and supported by U.S. legislation. Later, â€Å"during the 19th century,[marijuana] use became a fad in France and also, to some extent, in the U.S.†(â€Å" Marijuana Timeline†). During the 1 920’s and 1930’s, the drug raised fears linked with illegal immigrants and criminal activity. (â€Å"Marijuana Timeline†). ThenRead MoreThe Drug Marijuana916 Words   |  4 PagesMarijuana is one of the most commonly abused drugs around the world and is categorized by the US Drug Enforcement Agency as a schedule I drug. This means it has a higher chance of being abused. (â€Å"Legalization of marijuana: potential impact on youth† 1825). Those who are in support of legalizing marijuana do not understand the negative effects of legalizing marijuana and marijuana use itself. There are several arguments for legalizing marijuana, however, the reasons for keeping it illegal outweighRead MoreEssay on The Benefits of Legalizing Marijuana1006 Words   |  5 PagesThe Topic of Legalizing Marijuana has been a very conversational argumentative issue in the American society; moreover in the American politics today. There are many good arguments on why Marijuana sho uld be Legalize and my argument is based on facts and supporting details to prove why Marijuana should be legalize. The Legalization of Marijuana would be profitable to our government and economy, according to Evan Wood who is the founder of the International Centre for Science in Drug Policy; The URead MoreEssay on Speech on Legalization of Marijuana in Brazil870 Words   |  4 Pageson Legalization of Marijuana in Brazil Good morning class mates. Today I am going to discuss the legalization of marijuana in Brazil. I strongly believe marijuana should be legalized. I am not here to encourage anyone to use or not use marijuana. Yet I do believe that many current problems may and can be solved by its legalization. Marijuana is the most popular drug in Brazil after tobacco and alcohol. Discrimination is the reason why marijuana has still not been Read MoreThe War On Marijuana Should Be Legalized915 Words   |  4 PagesNO THANKSUSE THE APP Marijuana Coker Ashley Coker Mrs. Petti 4th Period 30 September 2015 The War On Marijuana Marijuana is the most commonly used drug in the United States. However it has the singular distinction of being both a commonly used illegal substance and also a legally prescribed medical substance for mentally ill patients in many states. â€Å"Marijuana has been scientifically proven to reduce pain in patients suffering from conditions like Rheumatoid Arthritis.†(Drug Policy Alliance)Read MoreMarijuana Should Not Be Considered as a Lethal Drug973 Words   |  4 PagesMarijuana Should Not be Considered As a Lethal Drug In out society drugs are considered to be addictive and lethal. People tend to abuse drugs regardless of their side effects. In many cases government agencies regulate their use. Also there are drugs that are illegal to use, produce and sale. One of those illegal drugs is marijuana. For thousands of years, marijuana has been used to treat a wide variety of sickness. It became illegal in 1937 under The Marijuana Stamp Tax Act. This act prohibitsRead MoreShould Marijuana Be Legalized?1231 Words   |  5 Pagesshows the positive benefits of marijuana, it remains illegal under federal law. In recent years, numerous states have defied federal law and legalized marijuana for both recreational and medicinal use. Arizona has legalized marijuana for medical use, but it still remains illegal to use recreationally. This is absurd, as the evidence gathered over the last few decades strongly supports the notion that it is safer than alcohol, a widely available substance. Marijuana being listed a s a Schedule I drug

Design Thinking in the Business-Free-Samples-Myassignmenthelp.com

Question: Demonstrate understanding of Design Thinking by providing Correct Information on the poster. Answer: Design Thinking Design thinking is the confidence that everyone can be part of creating a more desirable future, and a process to take action when faced with a difficult challenge. That kind of optimization is well needed in education (Liedtka, 2015). Design thinking in the business world originates from theories in computer science, engineering, architecture, and design. They started developing methodologies to help solve scientific or design problems from a human centered approach. As design thinking started to become more popular, people started to apply its methodologies to different subjects like business and education (Leifer Steinert, 2014). In design thinking, the problem is defined first and then solution. The design thinking includes five steps. Those are Empathize, Define, Ideate, prototype, and Test (Chase, 2017). The Empathize meaning Work to fully understand the experience of the users for whom you are designing (Nobeoka Kimura, 2016). In Defining stage, findings are mainly synthesiz ed and processed from work empathy in order to address the design in the perspective of the user. In this ideate stage, wide variety of solutions are generally explored by generating number of different types of possible solutions that allows to explore different range of ideas, beyond the obvious (Frow et al., 2015). In the prototype step, ideas are transformed into physical form for experiencing as well as interacting with each other in the entire process (Vaugh Ryan, 2015). It also assists in learning as well as developing more empathy. In test step, various types of high-resolution products are generally tried and both observations as well as feedback are generally utilized for refining the prototype (Johansson?Skldberg, Woodilla etinkaya, 2013). Bibliography Carlgren, L., Elmquist, M., Rauth, I. (2016). The Challenges of Using Design Thinking in IndustryExperiences from Five Large Firms.Creativity and Innovation Management,25(3), 344-362. Chase, S. (2017). Design Thinking in Action: Changing the Public Service Model.OLA Quarterly,22(3), 15-19. Frow, P., Nenonen, S., Payne, A., Storbacka, K. (2015). Managing co?creation design: A strategic approach to innovation.British Journal of Management,26(3), 463-483. Johansson?Skldberg, U., Woodilla, J., etinkaya, M. (2013). Design thinking: past, present and possible futures.Creativity and Innovation Management,22(2), 121-146. Leifer, L. J., Steinert, M. (2014). Dancing with ambiguity: Causality behavior, design thinking, and triple-loop-learning. InManagement of the Fuzzy front end of innovation(pp. 141-158). Springer International Publishing. Liedtka, J. (2015). Perspective: Linking design thinking with innovation outcomes through cognitive bias reduction.Journal of Product Innovation Management,32(6), 925-938. Nobeoka, K., Kimura, M. (2016, September). Art thinking beyond design thinking Mazda design: Car as art. In Management of Engineering and Technology (PICMET), 2016 Portland International Conference on(pp. 2499-2514). IEEE. Vaugh, T., Ryan, M. (2015). Getting the right design or getting the design right: an observation of 18 industry projects progressing through a structured design thinking process. Vaugh, T., Ryan, M. (2015). Getting the right design or getting the design right; An observation of 18 projects progressing through a structured design thinking process. ITERATIONS Design Research and Practice Review, 1(1), 14-21.

Self Analysis and Personality Diagnostic Tests free essay sample

Self-awareness can be gained through exercising several personality tests, which the results found to be reasonably accurate, and may assist by giving people illustrations about their self. This essay will talk about self-awareness through comparing and contrasting the personality tests, such as The Big Five Locator, Emotional Intelligence Test, Human Dynamics Profiler, and Personal Style Inventory which is based on Myers-Briggs Test. Diagnostic Tools Myers-Briggs Type Indicator Myers-Briggs Type Indicator (MBTI) is another type of personality test, developed by Briggs Myers and Mary H. McCaulley (1998), based on four pairs of dimensions such as Introversion (I) and Extroversion (E), Thinking (T) and Feeling (F), Sensing (S) and Intuition (N), Perceiving (P) and Judging (J). Higgs (2001) claimed that of these eight elements, four can be considered as the dominant factors, which are Sensing, Intuitive, Thinking, and Feeling are considered as the dominant factors, which means these are the preference factors of people when they perceive and judge. While the other four elements reflects how people behave and their attitude toward inner and outer world (Myers and McCaulley, 1998, as cited in Higgs, 2001). These functions are put together to determine how people act on a course of action and how people perceive a situation (Higgs, 2001), which will benefit individuals by identifying their predominant behaviours. According to this diagnostic, I achieved a balance in the strengths for introversion and extroversion (IE), thinking and feeling (TF) and perceiving and judging (PJ) dimensions, while a relatively high score of sensing and intuition (SI). However after further opinions from close friends, I finally determined myself to be relatively INFP (introversion, intuition, feeling, perceiving). Based on the reality, I agreed that I am more of an introvert who works, act and make decisions independently, but also often misunderstood by others. Evidence suggested that introversion could help to become a more effective leader, since they tend to excel by working alone (Fell. 2008). Intuitor and perceiver also are parts of my personality, in which according to the model, I tend to solve and respond to problems in a short matter of time by jumping into conclusions, often leaving out certain details, indecisive and easily distract from tasks. As a feeler, it means that I easily sense other people feelings and aware of the situation’s atmosphere, which is important to maintain the harmony in social relationship. The Big Five Locator According to De Raad, Perugini (2002, p. 2), the use of Big Five model is to serve as a standard medium of communication through collecting semantic materials for the purpose of describing individual differences. It required us to fill in the Big Five questionnaires to measures personality based on several elements such as emotional stability, extraversion, agreeableness, conscientiousness and openness to experience. Individual who scores high in extraversion is related to sociability, assertiveness, social dominance, and ambitious (Bozionelos, 2004). People who score high in agreeableness means that people is trusting, humble, and more to a team player (De Janasz, Wood, Gottschalk, Dowd, and Schneider, 2007, p. 23). Conscientiousness is the drive to accomplish something, therefore people who have high score in conscientiousness are usually more organised and dependable (De Raad, Perugini (2002, p. 8). Meanwhile, a person who scores high in emotional stability can be described as reactive while also worrying. Lastly, an individual who has high score in openness usually are curious, liberal, and has broad interests. In the Big Five Model, I had high score at Emotional Stability, which means that I have a weak emotional stability, whose characteristics such as excitable, reactive but also worrying and easily stressed (De Janasz, Wood, Gottschalk, Dowd, and Schneider, 2007, p. 23). Meanwhile in Agreeableness, I had low score, which means I am a challenger, who tend to be questioning, cautious and inflexible. This result actually challenges my Personal Style Inventory (MBTI) result which show I am a perceiver who tend to be more flexible. In the reality, according to my observation, as well as close friends’ I tend to be perceiver as I am relatively flexible to changes, for example is during organising an event, rather than easily get stressed when there is sudden changes at the last minute, I still managed to think clearly and executing Plan B based on current situations, for the event to go well. As for extroversion, I scored relatively high, which also in contrast to what I scored in MBTI (low), however after reviewing both test results, it seems that I am better described as an ambivert (introvert and extrovert). As for Openness to experience, I scored moderate (preserver and explorer) which means there is a balance of limiting own self to discover new things and sticking to what have known at the same time (Dougherty et al. , 2008). Lastly, for conscientiousness, I score relatively low which means I tend to act spontaneously inconsistently, which is similar with MBTI result for being intuitor as I tend to be inattentive to details. Human Dynamics Profiler Human dynamics is a tool whereas unlike other tools, it required no testing. It involves the process of identifying and analysing the initial distinctions in how people behave, process information, learn, communicate and solve problems by exploring interaction between three universal principles such as (Seagal and Horne, 2002). There are five rhythms (Mental, Emotional Objective, Emotional Subjective, Physical Emotional and Physical Mental) in communicating process, which are based on those three mentioned universal components of personality (Seagal and Horne, 1994). Mental people usually have a gift for long-range perspective and leadership quality in which they are able to guide the team to achieve the organisation goals. Emotional Objective people are illustrated as extrovert, in which people in this category express their ideas in great intensity. Meanwhile, Physical Emotional people are best described as people who concern most about feelings, whether of their own, or of the others. Physical Mental people are described as the ones who work from reality to abstract (Seagal and Horne, 1994). They can also be explained as imaginative and creative. After in depth reading and analysing, I fell under one of the five personality dynamics, which are Mentally Centered Personality Dynamic. The trait described me as someone who tends to make a logical planning to achieve long term goals, keep silent in a group if someone else has expressed the roughly same idea. I also often process information internally, which is similar to my MBTI result for being introvert, as I work better off alone. In communicating in a group, mentally centered person tends to evaluate objectively and maintain group clarity and harmony. Most of the time, I tend to hold my own values consistently and find it difficult to display emotional feelings. Therefore, since clarity and precision is important, I prefer to have a written form of communication, which enables to collect necessary information. Emotional Intelligence The term intelligence refers to the ability of a person to understand and use symbols to reason abstract (Ciarrochi, Forgas, Mayer, 2001). In today world, many experts argue that EI has emerged to be more important than traditional measures of intelligence such as IQ (Johnson and Indvik, 1999). This may be due to the emergence of personality studies, as a result of modern management system, which proves that managers and employees emotions also play big parts in achieving organisation goals. For example, more dynamic workplace nowadays required employees to have greater ability to control their emotions to think and act sharply under pressure and changing environment. High emotional intelligence individuals are usually optimistic and initiative; hence they will see changes as opportunities and challenges, rather than worry about the risks and difficulties (Vakola, Tsaousis, and Nikolau, 2004). This shows the relationship between traits and emotional intelligence. Furthermore, there seems to be a relationship between emotional intelligence and the study of personality, such as Myers-Briggs type indicator. Study by Dulewicz and Higgs (1999) as cited in Higgs (2001) explained that there is positive relationship between the MBTI Feeling and Thinking, with the Emotional Intelligence element of self-awareness. Also negative relationship between MBTI Introversion, and influence. Introvert person tends to have less influence, since it is pretty much defined by the vocalness of a person. Self-improving The results of the tests are pretty much similar one to another and somehow interrelated. While I found that Big Five Model and Human Dynamics Profiler were quite accurate, Myers-Briggs type indicator was the closest in describing me. In order to be effective in management system, personality is very important as it relates to an individual emotional intelligence. To achieve that, there are some improvements I have to make. Introversion are described as something that has negative relationship with motivation and influence (Dulewicz and Higgs ,1999 as cited in Higgs, 2001), meanwhile motivation and influence are major components in which management needs to achieve goals (motivation) and to work with employees, driving them to achieve that goals (influence in managers). Human Dynamics Profiler described me as Mentally Centered who tend to evaluate everything objectively and I find it important to maintain the clarity of communication, harmonious relationship in teamwork and create a long term plan, which reflect my leadership qualities. Leadership qualities are very essential, as it has emerged as something that must be possessed not only by managers, but also the organisation as a whole. In order to be better, I must learn to be an effective problem solver by evaluating things from several points of view, be more open mind to any possibilities, dare to innovate and think outside the box (Seagal and Horne, 1997). Myers-Briggs type indicator described that I am as someone who easily sense and value other people feelings. This trait made me aware that there is potential inside of me to be a good team player. However, according to MBTI and Big Five Model, I tend to be introvert, which could be found as disadvantage, because if I do not change and be more extroverts, I would have less charisma and influence over others, which are certainly obstacles for me to become a leader. Additionally, the Big Five also shows that I tend to be cautious and questioning. This can become strength, in a sense of I will not trust people easily and I tend to ask many questions until I understand, rather than keep silent and get lost on track. However, it can also become a weakness, because there will be points where I have to learn on trusting people and work together with them in order to achieve mutual goal and better result. Therefore, it would be better if I try to be more understanding of people opinions in becoming effective in management system, as organisation consist of a group of people working together in achieving goals. Moreover, Johnson and Indvik (1999) asserts that trust is proved to be linked to organisational success, such as profitability. Self-improving is very important as it helps to minimise weaknesses while maximise strengths. If it is done correctly, it will help me in increasing my emotional intelligence level. Additionally, Martinez (1997) as cited in Johnson and Indvik (1999) argued that IQ is no longer the determinant of someone success. In fact, Martinez (1997) argued that an individual’s success is eighty percent determined by his emotional intelligence, his attitudes towards works. Conclusion In conclusion, this essay have discussed the four personality traits (Big Five, MBTI, Human Dynamics Profiler, and Emotional Intelligence), me as the tool to explain the personality tests, as well as gave some self-improving strategies. It is clear that in today’s management, personality plays big part in determining success within an organisation so it is important for us to be able to address our personalities’ strengths and weaknesses. Exercising some personality tests might be an effective way in assessing our strengths and weaknesses. The most important thing is how people ‘capitalise’ their strengths as opposed to ‘sink’ in their weaknesses that could only hinder their mental development individually and socially. Some people may found that their weaknesses are actually more than they aware, once they have done the tests. Some may reject that newly invented weakness, however the only person who will success is an individual who is honest to their self and prepared to improve himself. We must remember that being an expert in one thing is way better than averaging in more things, therefore improvements must always be made. Reference List Ciarrochi, J. ,Forgas, J. P. ,Mayer, J. D. (2001). Emotional Intelligence in Everyday Life. Lillington, NC: Edwards Brothers.