Advertising And Peer Pressure Advertising - 1564 Words

Advertising and Peer Pressure Advertising on social media is a necessary evil. It is required to keep sites free to use. Social media is especially attractive to advertisers. Advertisers can target a more specific group of people based on information collected by the sites. Facebook began using advertisements back in 2006 to generate income. Meanwhile Twitter began using â€Å"promoted tweets† in 2010 as an income source. Promoted tweets are ordinary tweets purchased by advertisers who want to reach a wider audience. Both sites have pushed advertising to mobile devices as well, further increasing its reach. More teens are becoming body-conscious in their early teens. Experts blame social media and celebrity culture for putting these unrealistic images in the minds of teens. â€Å"One in 10 teenage girls is ‘extremely worried’ about becoming fat and one in four has tried dieting, the first large-scale study of its kind has found.† Two thirds of 13-year-old girls are afraid of putting o n weight and as a result, more than half of them avoid certain foods, according to the study by the National Institute for Health Research.† It is also notable that those who practice unhealthy weight control methods were 40% more likely than other children to be overweight and 90% more likely to be obese, by the age of 15 (Dixon). Teens are becoming very self-conscious of their body image and these expectations are shown in advertising on their social media page. They see it everywhere they go.Show MoreRelatedAlcohol Advertising Essay1672 Words   |  7 PagesAlcohol Advertising Exposure to alcohol advertising is an everyday occurrence. 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